The Fund's vision is an environmentally sustainable world in which biodiversity is preserved.
The mission of the Fund is to advance, primarily through education of individuals and organisations, environmental sustainability and preservation of biodiversity.
The Fund was established in August 2004 by Robert Purves, who is committed to making an impact for a better environment. Robert is a businessman and environmentalist. He is strongly active in the environmental sector and is currently a Board member of WWF International, Chairman of Environment Business Australia, Patron of the Lizard Island Trust and a member of The Wentworth Group of Concerned Scientists. Robert is the immediate past President of WWF Australia and former Chairman of DCA Group Limited. The Fund is registered on the Register of Environmental Organisations and is a Deductible Gift Recipient (ABN 78 930 366 807).